New Wave Energy powers the Key Bank Center for Buffalo Sabres

The Buffalo Sabres have a new corporate sponsor and power supplier at First Niagara Center.

The hockey club announced Tuesday it has signed a deal with New Wave Energy Corp., a Buffalo-based electric and natural gas supply company. Financial terms were not disclosed.

In addition to supplying power to the downtown arena, the company will serve as an in-game sponsor for power plays and signage in the penalty box area.

New Wave Energy provides low-cost energy to more than 3,000 customers both commercially and residentially.


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