Privacy Policy

This Privacy Policy describes how your personal information is collected, shared, and used when you visit or make a purchase from


When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”


“Cookies” – The data files that are placed on your device or computer and often include an anonymous unique identifier. New Wave’s websites, online services, interactive applications, email messages, and advertisements may use cookies and other technologies such as pixel tags and web beacons. These technologies help us better understand user behavior, tell us which parts of our websites people have visited, and facilitate and measure the effectiveness of advertisements and web searches. We treat information collected by cookies and other technologies as non-personal information. Non-personal information is not entitled to the protection provided to personal information. However, to the extent that Internet Protocol (IP) addresses or similar identifiers are considered personal information by local law, we also treat these identifiers as personal information. Similarly, to the extent that non-personal information is combined with personal information, we treat the combined information as personal information for the purposes of this Privacy Policy.

As is true of most Internet services, we gather some information automatically and store it in log files. This information includes but is not limited to Internet Protocol (IP) addresses, browser type and language, Internet service provider (ISP), referring and exit websites and applications, operating system, date/time stamp, and clickstream data. We use this information to understand and analyze trends, to administer the site, to learn about user behavior on the site, to improve our product and services, and to gather demographic information about our user base as a whole. New Wave may use this information in our marketing and advertising services. 

For more information about cookies and how to disable them:

This Site may track the following for more information:

“Contact Forms” – When visitors complete forms on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

“Log Files” – Track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

“Media” – Such as images, videos, screenshots, documents, or other downloads or uploads used by your on this site. If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

“Pixels”, “Tags”, “Web Beacons” – The electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.  We refer to this information as “Order Information.”


When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.


We may process your personal information, for the purposes described in this Privacy Policy, with your consent, for compliance with a legal obligation to which New Wave is subject or when we have assessed it is necessary for the purposes of the legitimate interests pursued by New Wave or a third party to whom it may be necessary to disclose information. We also use personal information to help us create, develop, operate, deliver, and improve our services, content and advertising, and for loss prevention and anti-fraud purposes; none of which we can totally control or claim responsibility for. We limit our uses of data for anti-fraud purposes to those which are strictly necessary and within our assessed legitimate interests to protect our customers and our services. For certain online transaction we may also validate the information provided by you with publicly accessible sources.

We may use your personal information, including date of birth, utility account numbers and other information submitted by you or otherwise obtained to verify identity, assist with identification of users, and to determine appropriate services. We may also use personal information for internal purposes such as auditing, data analysis, and research to improve New Wave’s services and customer communications.

If you apply for a position at New Wave or we receive your information in connection with a potential role at New Wave, we may use your information to evaluate your candidacy and to contact you. If you are a candidate, you will receive more information about how New Wave handles candidate personal information at the time of application.

TCPA Disclosure & Consent

By checking the consent box or by leaving the consent box checked prior to submittal, you authorize New Wave, its affiliates, and/or its agents to make telemarketing calls and/or send marketing text messages through use of artificial or pre-recorded voice messages or through use of an automatic telephone dialing system. Signing this consent is not a condition of purchasing property, goods or services through us, and you may obtain further information on our services by calling our toll-free number listed on elsewhere on this website. If you do not wish to receive sales or marketing calls or text messages from us, you should not check the consent box. You understand that any messages we leave for you may be accessed by anyone with access to your voicemail or text messages. You understand that your mobile phone service provider may charge you fees for calls that we make or text messages that we send to you, and you agree that we will have no liability for the cost of any such calls or texts. At any time, you may withdraw your consent to receive marketing calls and text messages by calling us at listed elsewhere on this website. Alternatively, to stop marketing text messages, simply reply “STOP” to any marketing text message that we send you.

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).  Additionally, we use this Order Information to: Communicate with you; Screen our orders for potential risk or fraud; and When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

[We use the device information for ADVERTISING/RETARGETING]


At times, Personal Information may be shared with third parties to help us use your Personal Information, as described above. Often, we share your personal information with companies who provide services such as information processing, extending and/or evaluating credit, fulfilling customer orders, delivering products and/or enrollment information (or related service information) to you, managing and enhancing customer data, providing customer service, assessing your interest in our products and services, and conducting customer research or satisfaction surveys. These companies are obligated to protect your information.

We also use Google Analytics and third-party analytics apps to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

[We share your information with third party applications for RE-MARKETING OR TARGETED ADVERTISING]


As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

You can opt out of targeted advertising by:



Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:


Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.


If you have an account on this site, or have completed forms, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.


If you complete a form, the form data and its metadata are retained indefinitely.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.


In addition to providing New Wave with any information about yourself, you must be at least thirteen (13) years of age or older to use our service. This is because we are prohibited by the Children’s Online Privacy Protection Act from collecting information from anyone below that age. We apologize for any inconvenience this may cause.


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.


For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at or by mail using the details provided below:

New Wave Energy, LLC

410 Main Street

Buffalo, NY 14202

This information contained within is subject to change without notice. 

Copyright © 2024 New Wave Energy, LLC. All Rights Reserved.